Marco Trapani had a dream: to allow the world to enjoy the taste of real Italian gelato.
His inspiration came from the little things that make life sweeter, such as enjoying a frozen treat on a scorching summer’s day, bonding over good food and sharing honest, simple pleasures with loved ones.
As true gelato enthusiast, he wanted to create a product that encapsulates those precious everyday moments in an original, refined and unmistakably Italian way.
Fueled by his passion for high quality, natural food, in 2011 he founded FLOR - a high quality artisan gelato made from the finest natural ingredients.
That same year, the first FLOR gelato parlor was opened in Rome and quickly became popular with locals and tourists alike.
Today, FLOR is a favorite amongst gelato devotees worldwide - from Europe and South America to Middle East and Asia, and continues to expand its international presence.
Staying true
The passion for gelato is deeply rooted in our DNA. Since the very beginning, our vision has been to offer a high quality product that blends tradition and innovation. We love to get creative and source exotic ingredients from all corners of the earth to develop new flavors. At the same time, we are proud to call Italy our home and to be able to offer an authentic experience to our customers across the world. As our slogan “Born in Italy, enjoyed worldwide” suggests, we remain loyal to our heritage while maintaining a global mindset.
With more than 100 flavors on offer, we have something for everyone’s taste. From traditional favorites like Vanilla and Milk Chocolate, to unique flavors such as Panettone and Cherry Meringue, our frozen treats made with fresh, natural ingredients are sure to delight your palate and sweeten up your day. EXPLORE
All of our products are made fresh daily on premises.
We put a lot of love and care into making our gelato from scratch and keeping our quality standards high.
When it comes to our products, there’s no room for compromise. Only the finest, 100% fresh ingredients will do.
We select every single raw ingredient from suppliers who share our commitment to healthy food.
Our gelato is made using traditional Italian methods and proven recipes.
Fancy something a bit different?
We offer a wide selection of out-of-the-box flavors to tease the palate.
Believe it or not, there’s more to life than gelato. Our menu features a selection of complementary seasonal products – homemade biscuits, crepes, brioche, waffles, milkshakes and other tasty desserts. Are you a coffee lover? You can order the world’s finest illy coffee in all of our stores. EXPLORE
SHENZHEN
Opening soon
BARCELONE
Carrer d’Arizala 49
Carrer Consell de Cent 223
PLOVDIV
ul. Evlogvi Georgiev 3, 4000 Kapana, Plovdiv
VELIKO TARNOVO
Osaka
Parco di Kyobashi, Nishi Ward, Osaka City
Kazanlak
ul. Hristo Botev 56, Kazanlak
UFUN Chengdu
6 / F- 603, UFUN Shopping Mall, 300 Jiao Zi Road, Gao Xing District, Chengdu City, Sichuan Province, China
ROME
Via Cavour, 337
RIO DE JANEIRO
AERTOWN
Av. Ayrton Senna, 2541 – Barra da Tijuca
DUBAI
Aquaventure Atlantis Barracudas
DUBAI
Aquaventure Atlantis Shark Bites
DOHA
B Square Mall
DOHA
Doha Downtown Hotel
ROME
Centro Commerciale Primavera
DUBAI
Aquaventure Park Poolside